This past year saw a noticeable shift in consumer preferences from wellness products featuring just "'clean" or "natural" ingredients to those with clinically proven efficacy. This trend has only intensified, with over 50% consumers saying that clinical effectiveness is their top...

You might remember cottage cheese from your childhood when it was often seen as "diet food." People would eat it straight from the tub, pair it with celery, or spread it on crackers for a low-calorie snack. Over time, though,...

Self-care has become a cornerstone of the spending habits of Gen Z and millennials, who invest more than twice as much in it as Baby Boomers do. This trend encompasses a wide range of habits, products, and services aimed at improving...

Have you jumped on this bandwagon yet? The "sleepy girl mocktail" trend is a viral social media phenomenon, particularly popular on TikTok, where people share a non-alcoholic drink recipe designed to help with sleep. The drink is typically made using...

Are you familiar with the concept of Inflam-ageing? It refers to the phenomenon wherein chronic inflammation exacerbates the ageing process, leading to a host of age-related complications. Picture your body as a bustling city, with cells functioning like busy commuters....

If you’ve been anywhere near social media lately, you’ve probably noticed a new health craze taking over  your feeds – the lymphatic system. Yep, that’s right, the network of vessels and tissues responsible for moving fluids around the body and...