NZ OWNED & OPERATED
We believe in the healing power of nature
PURE
Purity, First and Foremost
We keep it simple, using only the cleanest, purest ingredients for your health. That means Non-GM0, organic and regenerative whenever possible, and rejecting anything that doesn’t meet our exacting, industry-leading standards. Our strict specifications often mean we reject raw materials that others will use.We’ve received numerous certifications testifying to our ability to safeguard purity throughout our manufacturing process
Harnessing & Sharing Nature’s Power
Our trust in the natural world guides everything we do, from partnering with our farmers who care for our planet and sourcing the purest herbs around the world to making the finest supplements in our state-of-the-art manufacturing facility.
Nurturing the Right Relationships
Guided by the relationship between plants and people, we’re continuously working toward mutually beneficial sourcing practices that are good for the planet, our friends who grow our herbs and you. That’s why we collaborate with those who support fair trade and labor practices for our growers and their communities. By taking care of our farmers—for years and sometimes decades—we get ideal ingredients from experienced growers to take care of you.
Guided by the relationship between plants and people, we’re continuously working toward mutually beneficial sourcing practices that are good for the planet, our friends who grow our herbs and you. That’s why we collaborate with those who support fair trade and labor practices for our growers and their communities. By taking care of our farmers—for years and sometimes decades—we get ideal ingredients from experienced growers to take care of you.
A Smaller Carbon Footprint
Keeping our world clean preserves our ability to deliver pure, powerful natural ingredients. That’s why we use a 100% Post-Consumer Recycled (PCR) bottle. Our new amber bottle preserves nutrients while lessening our environmental impact, and that’s something we can all celebrate.
POTENT
The Personal Touch
We personally go to the furthest reaches of the globe to find and verify the highest quality herbs and natural ingredients, and we ensure the living nutrients in our ingredients are protected and delivered to you just as nature intended.
The Personal Touch
We personally go to the furthest reaches of the globe to find and verify the highest quality herbs and natural ingredients, and we ensure the living nutrients in our ingredients are protected and delivered to you just as nature intended.
Made Right... Right Here
We believe if you want it done right, you do it yourself. We manufacture our products in our own state-of-the-art manufacturing facility, where our in-house Quality Control team performs over 600 quality tests across our product line to ensure you get the most potent and effective product that nature can offer. And with NSF, CGMP, USDA Organic, TGA, Kosher, Halal and ISO-9001 certifications, we’re not the only ones who think we’re doing it right.
Ensuring Potency Safeguards
It’s not enough to know what an ingredient is, as the active compounds that give a plant is healing power can be damaged or lost in processing, transport or manufacturing. We go beyond identification to verify the presence and amount of the vital active constituents in our ingredients at every step in the process from the field to the finished product.
It’s not enough to know what an ingredient is, as the active compounds that give a plant is healing power can be damaged or lost in processing, transport or manufacturing. We go beyond identification to verify the presence and amount of the vital active constituents in our ingredients at every step in the process from the field to the finished product.
Blending Ancient Wisdom with Modern Experience
Using traditional wisdom guides our efforts, we work with thousands of naturopaths, herbalists and holistic healers to see how they’re using herbs and supplements in today’s world. Their practical insights and success help us refine the wisdom we’ve inherited and discover new traditions for tomorrow.
Empowering Herbal Traditions
Modern herbal wellness demands trailblazing innovation and revolutionary science—and that’s what we do every day in our Hughes Center for Research and Innovation. We unlock nature’s power to understand how an herb’s living nutrients promote health in your body and what other ingredients work with those nutrients to make an even bigger impact.
Earning Your Trust
We’ve been doing this for nearly half a century, so we know a thing or two about natural health. But you deserve more than our word on it. We’re working to make every step of our process fully transparent, and whenever possible, fully traceable.
We’ve been doing this for nearly half a century, so we know a thing or two about natural health. But you deserve more than our word on it. We’re working to make every step of our process fully transparent, and whenever possible, fully traceable.